Coke Studio is a Pakistani music television series which features live studio-recorded music performances by various artists. The show was produced by founder of the first Pakistani pop band Vital Signs Rohail Hyatt until sixth season, and is now produced by the Pakistani band Strings. It is sponsored by Coca Cola Pakistan. Starting in 2008, Coke Studio has been popular throughout the country, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations